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emily durkin
Etam
CHALLENGE
Launch into a new market without established brand guidelines, while supporting core product pillars — sleepwear, lingerie, and swimwear — across key purchase moments.
CREATIVE DIRECTION
Establish a cohesive visual system that appeals to a U.S. audience through an aspirational lens of French fashion, creating a clear and recognizable brand presence across formats.
Let’s connect to discuss your creative goals.
CONTACT
(860) 930-5045
SOCIAL
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