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emily durkin
Fabric
CHALLENGE
Create content that resonates with a Gen Z audience without access to traditional UGC, while maintaining a native, platform-first feel.
CREATIVE DIRECTION
Use lo-fi, creator-style content, screen recordings, and brand-led humor to mimic native behavior, while introducing branded creative to diversify formats and build a scalable system.
Let’s connect to discuss your creative goals.
CONTACT
(860) 930-5045
SOCIAL
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