emily durkin
FREELANCE CREATIVE PARTNER
Performance-Driven Creative Support
I specialize in creative strategy and execution that drive measurable growth. From ongoing retainers to one-time sprints, I support teams by delivering polished, conversion-ready creative.
PORTFOLIO
Sample Work
Client
MATE the Label
Fashion/Apparel • Creative Diversification
For this clean clothing brand, I developed a dual-format system — lo-fi content with minimal branding and polished editorial creative — enabling more robust testing across expanded product categories. Over 12 months: +25% revenue vs. goal, +88% new customer acquisition.
Client
Fabric by Gerber Life
Financial Service • New Product Launch
Fabric is a digital financial platform offering life insurance and investment accounts for families. As lead designer for the UGMA paid launch, I developed creative targeting young parents across financial literacy levels. These creatives drove 65% of all UGMA account opens within the first year.
Client
Fabric by Gerber Life
Financial Service • Creative Testing
Tasked with reducing creative fatigue under strict compliance limits, I expanded the creative formats to include out-of-home and platform-native formats to create relatable user moments. Within the first quarter: submit rate +76%, approval rate +60%, CAC -30%.
Client
Herself Health
Healthcare • Brand Launch Campaign
A new healthcare service for women 65+ needed ads that felt as personal as the care they provide. I designed a launch campaign centered on authentic representation, shifting toward video formats that brought CPL to $70, 15% below their original goal.
Client
Etam
Fashion/Apparel • US Market Launch
French lingerie brand Etam needed US launch ads that would feel cohesive, despite having no established brand guidelines during a simultaneous rebrand. I led design direction for the audit that won the client and further evolved creative strategy to reduce CAC by 36.5% and increasing ROAS by 40% during the partnership.
Client
Stardust
Wellness App • Faux-UGC Creative System
For a Gen Z period-tracking app, I built a faux-UGC creative system using lo-fi stock videos, screen recordings, and brand humor to create native-feeling ads without outsourcing a single creator. TikTok CPI dropped from $8.11 to $4 within the first quarter.
Client
Mother Science
Skincare • Creative Diversification
Working with limited assets, I built a suite of evergreen and promotional ads for an emerging science-based skincare brand. Over 8 months, ROAS improved by 92% and reducing new customer CPA by 30% vs. pre-partnership performance.
Let’s connect to discuss your creative goals.
CONTACT
(860) 930-5045
SOCIAL